The attempt by a politician involved in any major campaign to limit the negative impact of the endorsement of the person who currently holds that office and who is largely perceived as a failure. The term is used more often by inference, not explicitly.
Example: “Please, Mr. President, from now on, when the cameras are around and you’re standing next to me, please for the sake of all that is Republican, shut the fuck up.”
photo credit: REUTERS/Eric Draper/The White House/Handout










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