The attempt by a politician involved in any major campaign to limit the negative impact of the endorsement of the person who currently holds that office and who is largely perceived as a failure. The term is used more often by inference, not explicitly.

Example: “Please, Mr. President, from now on, when the cameras are around and you’re standing next to me, please for the sake of all that is Republican, shut the fuck up.”

photo credit: REUTERS/Eric Draper/The White House/Handout

I’m pleased to introduce a new feature here on the OtherWhirled, OtherWhirreds™: A lexicon of political, religious, and technical jargon (also jingoisms) with contrived definitions as only commander other can twist them. Of course, as you might have expected, OtherWhirreds™ is really just a lame attempt for the unapologetic misuse of contracted and oddly-capitalized homonyms because I think they’re funny.

Today’s Word: Selective Diversity: The practice of a politician and/or his staff which include efforts, especially “photo ops”, which infer and/or demonstrate the politician’s presumed political, sociological, or idealogical diversity, usually in a vain attempt to mask a poorly-hidden predisposition that will later be unveiled once the politician is in office.

photo credit: AP Photo/Gerald Herbert

Example: “While campaigning in Ohio, presidential hopeful John McCain seemed intent in showing a selective diversity in the lobbyists with whom he was willing to be photographed.”